Founder
Ali Ghorbani
Ali founded LegaSum. He is an entrepreneur based in Denmark who builds online platforms that connect customers with the people who do the work — and runs them with AI agents and automated systems rather than large teams.
How he works
Online first, automated where it can be, a person where it matters
- Systems over manual workIf a task comes back every week, it should be a system, not a job. That is why LegaSum is run by agents, and why the owner is the escalation rather than the first line.
- Marketplaces, not middlemenMost of what he builds connects a customer with a company that can do the work, and gets out of the way.
- Honest about what is not there yetThe pages say what the product does today, including the parts that are missing. A promise that fails the first time it is tried costs more than the promise was worth.
What he builds
LegaSum, and the platforms around it
- LegaSumAccounting, payments and legal help for small companies, run by AI agents with people where a decision needs one.
- FindService.dkA Danish marketplace for home services: customers describe a job, companies compete to do it.
- GoService.dkCleaning, property service, handyman work and office moves for businesses, as a standing agreement or a single job.
- BONOVO.dkHousing knowledge and calculators: work out the economics before buying, selling, borrowing or refinancing.
- FlyttePris.dkQuotes from Danish moving companies.
- MalerBud.dk, GulvTilbud.dk and BadTilbud.dkDescribe a painting, flooring or bathroom job once and get quotes from several firms.
LegaSum is operated by LegaSum Ltd, London, United Kingdom (company number 12624397).
Write to Ali
For partnerships, press and anything that needs the founder
Messages sent here are marked for Ali. For a question about your account or the product, the contact page is faster.